Antique Store business plan

BUSINESS PLAN

FLORA'S FRAMES & ANTIQUES

2600 Richardson Turnpike
Nanton, CT 02170

This family-owned business, whose proprietors have experience in the picture framing and antiques field, have designed a combination venture that they believe will cater to an untapped market. The following plan outlines the factors that are crucial to consider when launching a new business .

• PLAN OBJECTIVE
• BUSINESS PROFILE
• MARKET PROFILE
• COMPETITION PROFILE
• LOCATION AND FACILITIES
• MANAGEMENT AND PERSONNEL PROFILE
• START UP EXPENSES
• CAPITAL EQUIPMENT LIST
• INVENTORY LIST
• PROJECTED BALANCE SHEET AFTER ONE YEAR
• BALANCE SHEET AT START OF BUSINESS

PLAN OBJECTIVE

The purpose of this document is to provide operating policies and budgetary guidelines for Flora's Frames & Antiques - a family operated retail establishment located in Nanton, CT. The financial projections and objectives contained herein are intended to serve as benchmarks for measuring and evaluating company performance and growth. They were derived from industry standards and have been adjusted to reflect the particular strengths and weaknesses of Flora's Frames & Antiques. Actual financial performance will be tracked closely and adjusted when necessary to ensure that full profit potential is realized.

BUSINESS PROFILE

Flora's Frames & Antiques will be a privately-owned, family operated retail operation specializing in quality custom frames, framed art and antiques. It will be incorporated under the laws of Connecticut and will be located in Nanton, Connecticut. The business will be in close proximity to other retail and specialty shops including: Kitchen Supplies, Wrap & Ship, and Super Video Chain, all of which have name recognition and draw high traffic volumes. Flora's Frames & Antiques will open for business on December 1, 1993 and will maintain the following business hours:

• Monday through: Wednesday 10 to 6
• Thursday: 10 to 8
• Friday, Saturday: 10 to 6
• Sunday: Closed

In the profitable and growing picture framing market, Flora's Frames & Antiques will stand out as a leader in customer service and quality craftsmanship. A strong customer focus, an accessible location and a broad product line will enable the establishment to slowly and steadily develop a loyal customer base. Sales are expected to reach $200, 000 within the first year and to grow at a conservative rate of six to eight percent during the next two to five years. To stimulate growth Flora will introduce new products and services including: home consultations, instructional workshops and an expanded product line that includes international acquisitions. The specific products and services added will depend on consumer trends, projected profit margins, customer draw and overall company direction. The initial product and service line for Flora's Frames & Antiques will include:

• Museum-quality, premium-priced custom frames and framing
• Same-day custom framing (for certain items)
• One-hour custom framing (for certain items)
• Discounted "Frame your own" service
• Consignment art and antiques
• Dry mounting
• Ready-made, photo and standard size frames
• Prints, oils, mirrors, textiles, local artists' works
• Antiques (includes furniture, artwork, decorative objects and jewelry)