Dicks Sporting Goods West Springfield MA
WALTHAM, MASS. – July 21, 2016 – Vantage Builders today announced that it completed a 10, 000-square foot renovation project for DICK’S Sporting Goods, remodeling the huge footwear section of the retailer’s store in the Riverdale Shopping Center, West Springfield, Mass. The new section better promotes DICK’S lifestyle brand, helps boost footwear sales and features a more efficient layout for shoppers and store associates.
“Vantage Builders has completed many retail projects, and each one provides a unique set of opportunities, especially when the final work will be open to the public, ” said Ed Silva, principal, Vantage Builders. “Both DICK’S and Vantage have a strong sense of teamwork and that connection was evident throughout the work.”
A critical element of the project was to minimize the impact on customers’ in-store experiences during construction, to ensure sales weren’t negatively affected. Vantage began by building a 160-linear-foot, full-height temporary wall during the store’s off-hours. The Vantage and DICK’S teams then worked overnight to reposition the existing footwear section to the temporary wall, so it was ready for the store’s 9:00am opening.
The completed footwear section features two wall shelving units totaling 1, 700 linear feet, as well as several 5-foot high, 20-feet long standalone shelving units, known as gondolas. All told, the section displays more than 1, 200 pairs of men’s, women’s and children’s sports and active wear shoes, as well as related merchandise. Ample seating and spacious walkways create an inviting shopping experience and better enable associates to assist customers.
New track lighting ensures that the section is well lit and the products are properly highlighted. Vinyl plank flooring maintains the bright, clean atmosphere and is reminiscent of a basketball hardwood floor, apropos for the DICK’S Sporting Goods brand.
Vantage Builders followed plans by architects FRCH Design Worldwide. The entire project was completed within a tight, three-week timeframe.
About Vantage Builders, Inc.
Vantage Builders offers contracting services to corporations, developers, property managers, retailers and private institutions throughout New England. Our standard construction services include general contracting and construction management. More comprehensive services include design/build and value engineering. In managing and building scores of commercial projects, we’ve found that versatility is key to our customers’ success. Our experience includes specialized tenant build-outs, standard property improvements, base building work and construction from the ground up. For more information, please visit or follow us on Twitter: @VantageBldrs.