Stop and Shop Springfield Plaza
The Caldor Rainbow has uncovered a true gem of chain supermarket-dom somewhat rare, even around these parts, an old-school Stop & Shop. Along the stretching retail hub in West Springfield, Mass., a timewarped interior Stop & Shop with plenty of long-bygone signage you might not have seen in decades still exists.
But for how much longer?
W. SPRINGFIELD, MA - Stop & Shop, just one of 11 in a 10-mile blast radius, at Riverdale Shops plaza along Riverdale Street is an endangered species among the entirety of stores in the leading Northeast supermarket chain, Stop & Shop. In just the last year or so, the vital and somewhat aggressive remodeling campaign sought to transform many of the falling behind 25+ year "Super Stop & Shop"-era stores into newly-faced, in-and-out and color-schemed with "fruit basket" logo stores, we caught our first glimpse of in mid-2008.
Like mega-retailer Walmart, the chain followed a similar campaign, rapidly overhauling many of its stores that flood the Northeast market as the dominant, prominent supermarketeer. In 2010, finding a "Super Stop & Shop" is endangered. Finding one with signage from the mid-80's is, well, near impossible.Twas an ordinary lunch run on a gray afternoon. Approaching the entrance, immediately visible from the parking lot was a maroon awning with a retro "Pharmacy" sign, sending a flash back to the 80's and early 90's-era of the chain's funkier signage. Upon entering the store, furthering into time's abyss, we witnessed architectural marvel all around us; spots of wood paneling, brown-tinted and paneled shelving and endcaps but shockers abound: the retro signage - almost all of it. I further looked for a video rental store...
"The Bake Shop", complete with exuberantly grinning bakery man all still in-tact, complete with a putrid, yet lovely outdated, earthtoned Caldor Rainbow-style motif all over the rims of the walls. Zigzag "Creamery" signs, "Butcher Shop" and "Frozen Foods" all sent me back just a little.
Looking around for a nearby USA Today, I had to rest assure I didn't just step into a wormhole, sending me back to 1986. "Great Scott!"
Know of any Stop & Shop's that have missed a few eras of remodel? Please let us know as we find more and fight atrocious spammers attempting to hijack the often vacant Caldor Rainbow.